Now Available: Sri Lanka - Telecoms, Mobile and Broadband
Fast Market Research recommends "Sri Lanka - Telecoms, Mobile and Broadband" from BuddeComm, now available
[USPRwire, Sun Feb 28 2016] 15%+ annual growth for Sri Lanka's mobile market in 2015
Sri Lanka's telecommunications sector has had to contend with a developing market in the difficult context of a nearly two-decade-long conflict between the government and separatist Tamil Tiger rebels. With the end of the war came the hope of an enduring peace and a general improvement in the country's social and economic well-being. This also found the telecom sector well positioned for vigorous growth. A good start has already been made on expansion and provision of infrastructure that is capable of providing a sophisticated level of telecommunications service to the population throughout the whole country. Extending infrastructure into the North and Eastern provinces, those parts of the country most affected by the long-running war has also been given high priority. It is well recognised that the growth and development of any country's telecom sector is necessary to provide, among other things, an impetus for national economic activity.
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There are a range of major initiatives in place that should boost the building of national infrastructure and open the market to more competition. On the regulatory front, Sri Lanka Telecom losing its monopoly in a number of key areas earlier on led the way and since then the market has progressively been opened up to more and more competition.
While mobile penetration has historically been relatively low compared with other more developed Asian markets, it is now catching up, with penetration reaching 115% in 2015. Demand for broadband data services driven by 3G and 4G adoption and increased smartphone penetration should drive reasonably strong growth in the local market moving into 2016 and 2017. The highly competitive mobile market in Sri Lanka had been running with a healthy overall annual growth rate for some years. The market has undoubtedly benefited from its liberalisation and the competition that came with five operators continuing to battle it out for market share. However consolidation in Sri Lanka over the next few years is possible since the market is finding it increasingly difficult to sustain all five operators.
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