Greenway Announces Tango


Innovative consulting engagement integrates firm operations with brand positioning


[USPRwire, Tue Jul 28 2009] The current economic and market climate for design firms is yielding an understandable preoccupation with simple survival. However, this may cause firm leaders to miss opportunities embedded amid these pressing challenges, opportunities to refine their firm’s vision, strategy, leadership, operations, and market positioning. A new service offered by The Greenway Group – Tango – supports the act of seizing current opportunities and moving more rapidly toward greater profitability.

“This engagement we are offering is an opportunity for a firm to converge an intense focus on two key ingredients for thriving through challenging economic conditions: firm strategic operations and firm brand positioning,” said Greenway Chairman and Chief Executive

Officer James P. Cramer. “Leading this effort are Doug Parker and Bill Wittland, two deeply knowledgeable industry professionals.” Tango delivers a customized, scalable process and consulting to enable firms to go beyond surviving current challenges to thrive as they recover and pursue prosperity.

The convergence of focusing simultaneously on strategic operations excellence and strategic brand positioning offers the potential for a firm to confidently accelerate out of current economic challenges and achieve greater profitability, enhanced market presence, and greater growth opportunities for the future.

Tango engagements typically include a five-phased process for integrating operations excellence and brand positioning. The engagement yields a documentation of both an operations and a brand plan to support an actionable approach for each client firm.

About The Greenway Group, Inc.
Greenway is a leading strategic innovator focused on developing actionable ideas for new success models. Through Greenway Consulting, Greenway Communications, and the Design Futures Council, we deliver innovative experiences and solutions for the AEC industries, product manufacturers, and institutions. No other management consultancy offers clients as much knowledge on design trends, strategies, and success models for the 21st century.

Douglas R. Parker has an integrated understanding of business, firm operations, and design that makes him a recognized leader throughout the industry. He is the chief operating officer of DesignWorkshop. He has consulted with building product manufacturers and worked with Fortune 500 companies as well as with leading architecture and design firms. Parker is a member of the American Institute of Architects, an honorary member of the International Interior Design Association, and an honorary Fellow of the American Society of Interior Designers.

Bill Wittland has more than 20 years of experience in communications, marketing, and design. He is president of Vox Strategic, a marketing and communications consultancy. Wittland has worked in diverse industries, including architecture and design, contract office furniture, health care, home furnishings, publishing, technology, higher education, and financial services. His involvement with clients includes strategic consulting, brand development, communications planning, market intelligence, writing, process design, and market planning and development.

For learn how Tango can benefit your firm, contact The Greenway Group, (678) 879-0929, www.greenway.us.

Company: Greenway Group


Contact Name: Jane Gaboury

Contact Email: jgaboury@greenway.us

Contact Phone: 678.879.0932

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