Case Study: Insurance Company’s Sponsorship Success
Insurance and banking giant USAA saw increased sales through Miramar Air Show Marketing
[USPRwire, Wed Aug 25 2010] The United Services Automobile Association, or USAA, is a Fortune 500 banking, investment, and insurance company that offers services directly to U.S. military members and their families. In past years, USAA has been a sponsor of the Miramar Air Show and has noticed a direct increase in membership sales because of it. By taking advantage of the marketing opportunity that the Miramar Air Show sponsorship ( http://www.miramarairshow.com/spons_info.html ) packages offer, USAA has managed to attract clients who are likely to remain with the company for many years.
The Miramar Air Show, scheduled to take place October 1st through the 3rd, is expected to draw 700,000 visitors this year. As the largest military air show and the most award-winning air show in the world, the Miramar Air Show has consistently proven to be a good choice for companies wanting to expose their brand to new clients and customers.
Much of the marketing success that air show sponsors ( http://www.miramarairshow.com/spons_info.html ) have is owed mainly to the free sights, attractions, and family friendly entertainment that the air show attracts. This year, the air show will display the talents of the world famous U.S. Navy Blue Angels, the U.S. Army Golden Knights, the U.S. Air Force F-16, U.S. Navy F18, USMC Harrier and the Canadian Forces Snowbirds.
When a business decides to become a sponsor of the Miramar Air Show, they will be matched with an experienced corporate sponsor liaison that will direct and guide the sponsor through the course of the event. The air show sponsor liaisons will keep their assigned sponsors as informed and comfortable as possible.
Small businesses and local companies are encouraged to sponsor the Miramar Air Show. Sponsorship opportunities are available at various levels for companies on various budgets. A company doesn’t have to be the size of USAA to gain success from the air show, they only need to have a good product or service that they think the guests of the Miramar Air Show could benefit from.
Sponsorship ( http://www.miramarairshow.com/spons_info.html ) packages include more than key branding elements and exhibit space. The purchase of any package, at any level, directly funds programs that improve the quality of life for our military and their families. Programs include counseling, family services, fitness programs, recreation, entertainment, and special events. Not only can businesses introduce their brand to thousands of potential customers and clients, but they get the honor and distinction, just like USAA, to be considered a responsible corporate citizen and proud supporter of our troops at home and abroad.
Marine Corps Air Station Miramar Marketing & Sponsorship
P.O. Box 452008 San Diego, CA 92145-2008
Contact: Suzi Gold, Director of Marketing
Bus: (858) 577-6365
Fax: (858) 577-6762