"Mobile Phones in Thailand" is now available at Fast Market Research
New Wireless research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Wed Apr 29 2015] The mobile phones category is set to decline by 5% in retail volume terms in 2014 due to the continued fall in sales of feature phones. Consumers are increasingly shifting towards smartphones, which offer a wide range of features and greater functionality, thereby providing consumers with additional convenience in their daily lives.
Thai Samsung Electronics Co Ltd recorded the strongest increase in retail volume share, rising by 11 percentage points to 26% in 2013. It therefore overtook Nokia (Thailand) Ltd and Samart I-Mobile Plc to become the leading mobile phone player in 2013. Rapid mobile phone launches, including the Samsung Galaxy Note3 and Samsung Galaxy S5 containing new features in 2013, accompanied by strong marketing campaigns, were key in stimulating consumer interest.
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The mobile phones category is expected to record a retail volume CAGR of 1% over the forecast period. A stronger proliferation of mobile phone launches, with players able to price the products more affordably, will help to stimulate wider acceptance of mobile phones among rural consumers, which will support the retail volume growth of mobile phones in the forecast period. Consumers’ increased sophistication will also boost their desire to stay connected, further benefiting the performance of mobile phones in the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Mobile Phones in Thailand?
* What are the major brands in Thailand?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?
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