Just Published: "Mobile LBS Market in the US 2015-2019"
New Wireless research report from TechNavio is now available from Fast Market Research
[USPRwire, Fri Sep 04 2015] Fast Market Research announces the availability of Technavio's new report "Mobile LBS Market in the US 2015-2019" on their comprehensive research portal.
Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.
Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.
The report analyst commented, "In 2015, the FCC implemented new rules for wireless E911. The rules mandate mobile operators to provide increased location accuracy of wireless emergency calls. For instance, a new mandate created requires information regarding the caller’s height above ground. These new mandates were designed to make E911 information available to emergency responders in a useful, accurate, and timely manner."
According to the report, the market for smartphones and tablets is growing rapidly. In developed countries like the US, the rate of adoption is higher with 63% of the market consisting of these devices. Data usage and mobile broadband are likely to increase with the rise in the number of services and applications. The shipments of smartphones grew from 500 million units in 2011 to 1.3 billion units in the fourth quarter of 2014. Tablet shipments for the US increased from 43 million units in 2012 to 100 million by the end of 2014. LBS is being used for gaming, billing, sports tracking, navigation, and emergency purposes.
Further, the report states that the market is affected by data privacy and a fragmented value chain.
The key players in the Mobile LBS Market in the US are Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom and xAd while other prominent vendors include AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM) and Yelp
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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