Bodegas Protos Groups breaks its historical sales record in 2010
[USPRwire, Wed Feb 23 2011] The Bodegas Protos Group broke its historical sales record, both in terms of volume and revenue, with a 15% increase over the figures for 2009. This is even more impressive considering the current economic climate.
By product category, the company's iconic product, Protos Reserva, experienced notable growth, with a 28.6% increase in sales, along with the relatively new Protos Verdejo, produced in the company's D.O. Rueda facilities, with a 46.3% increase, much to the satisfaction of the well-established Ribera del Duero cellars.
According to Bodegas Protos' Board of Directors, this success is due to many factors, but perhaps the most noteworthy of these is the fact that the company offers its clients the most value for their money with its Ribera del Duero wines. The winery plans to continue developing and investing in these product lines.
Obviously these figures substantially strengthen Bodegas Protos' bottom line, with a 26% increase in EBITDA over 2009.
BODEGAS PROTOS has a significant presence in the international market, which is a key component of the company's revenue. This presence extends to more than 87 countries on five continents. International sales play such an important role that they currently account for 20% of the winery's annual production.
PROTOS, from the Greek word for "First”, was founded in 1927 and has remained true to its motto "BE FIRST," which implies the company's dedication to continuous improvement in every area of operations, always making quality the top priority. This has helped the winery gain the utmost respect in the international market, as the brand is sold in more than 87 countries on five continents. Thanks to its new facilities, designed by the prestigious British architect and Priztker Prize winner, Sir Richard Rogers, the company is once again on the cutting edge of viticulture and wine tourism in the Ribera del Duero region.