"Retail Analytics Market - Worldwide Forecasts and Analysis (2014 - 2019)" Published
New Software market report from Markets and Markets: "Retail Analytics Market - Worldwide Forecasts and Analysis (2014 - 2019)"
[USPRwire, Mon Sep 29 2014] Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) - Worldwide Forecasts and Analysis (2014 - 2019)
In retail analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as campaign management, customer acquisition, retention and loyalty management, space planning and optimization, cluster planning, demand and supply forecasting, inventory management, workforce management, fraud and risk management and others.
The retail analytics market analysis consists of various types of business functions, solutions, services, deployment, and regions. The overall market size is calculated by adding up the market sizes of all solutions and services such as data management software, analytics software, mobile applications, reporting and visualization tools, professional services, support and maintenance services among others.
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For attaining enhanced marketing effectiveness, a significant number of retailers are focusing strongly on gaining insights out of the unstructured customer data which would ultimately assist them in making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence enable the retailers in providing enhanced customer experience. The retail analytics solutions also help the digital retailers in advertisement campaign management, customer segmentation and loyalty management. The retail analytics solutions for conventional brick and mortar retail houses are also applied for space planning and optimization, cluster planning/ assortment, inventory management and others.
On the basis of solutions, the retail analytics market has been segmented into data management software, analytics software, mobile applications, and reporting and visualization tools. A number of these solutions are available for deployment within the outlet premises as well as on demand, i.e. through the cloud.
The report is expected to help the market leaders/new entrants in the following ways:
1. This report segments the market into solutions and services, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and market sub-segments. The market numbers are further split across the business functions, deployment, and regions.
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