Report Published: "Australia Information Technology Report Q3 2014"

Fast Market Research recommends "Australia Information Technology Report Q3 2014" from Business Monitor International, now available

[USPRwire, Tue Jul 15 2014] The Australian IT market is expected to continue growing in each year of our forecast period to 2018, remaining at a share of around 1.6% of GDP. Tablet sales continue to compensate for declining sales of desktop and notebook devices, and we believe hybrid notebooks have the potential to continue driving hardware spending growth over the medium term. Meanwhile the government's One Education Programme aims to have distributed 50,000 laptops to school children across the country by June 2014. In terms of enterprise demand, Australia is well developed market, but two trends stand out. First is the potential for growth in cloud computing adoption, particularly among SMEs. Second, due to high labour costs BMI believes Australian enterprises could be among the early adopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZ Bank.

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Computer Hardware Sales: AUD9.0bn in 2013 to AUD9.3bn in 2014, up 3.6% in local currency terms. Strong demand for tablets is compensating for a decline in desktops and notebook shipments, but we expect slower growth of tablet volumes - and slower decline in traditional PC volumes - in 2014.

Software Sales: AUD4.6bn in 2013 to AUD4.7bn in 2014, up 3.5% in local currency terms. Security software sales are increasing, particularly for small and medium-sized enterprises (SMEs) and consumers - but it is cloud delivery of enterprise software suites that will outperform.

IT Services Sales: AUD10.2bn in 2013 to AUD11.1bn in 2014, up 8.8% in local currency terms. IT services will be continue to be the highest performing growth area, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).

Key Trends And Developments

The latest research by the Australian Communications and Media Authority (ACMA) showed the adoption of cloud computing services continued in 2013. In March 2014 the ACMA claimed that 36% of...

The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

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