Now Available: Australia Information Technology Report Q4 2014

New Computer Technology market report from Business Monitor International: "Australia Information Technology Report Q4 2014"

[USPRwire, Fri Nov 07 2014] Due to high labour costs BMI believes Australian enterprises could be among the early adopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZ Bank. Emerging technologies aside the growth outlook is relatively weak in Australia. This is in part a consequence of market maturity, meaning growth will underperform the APAC average, which is weighted to emerging markets but there is also macroeconomic downside as BMI expects economic growth to slow over the medium term.

Headline Expenditure Projections

Computer Hardware Sales: AUD7.9bn in 2013 to AUD8.2bn in 2014, up 3.6% in local currency terms. Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop and notebook sales in 2014 due to XP support withdrawal and design innovation in the hybrid notebook market.

Software Sales: AUD4.3bn in 2013 to AUD4.7bn in 2014, up 8.8% in local currency terms. Security software will outperform, particularly for small and medium-sized enterprises (SMEs) and consumers - but it is XP enterprise upgrades that will make software the outperforming segment in 2014.

Full Report Details at

IT Services Sales: AUD9.2bn in 2013 to AUD9.7bn in 2014, up 6.3% in local currency terms. IT services will be fastest growth area of the IT market over the medium term, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).

Key Trends And Developments

After a sustained boom since 2012 the Australian tablet market appears to have peaked, in-line with BMI's expectations. High-street consumer electronics retailer JB Hi-Fi reported that sales in July 2014 fell by 5.5% year-on-year (y-o-y), mainly due to a significant slump in demand for new and replacement tablet computers. We believe this data reflects the level of consumer satisfaction with existing products and the slower rate of innovation by leading vendors such as Apple and Samsung that have...

The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

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