New market study, "Hungary Information Technology Report Q4 2015", has been published

New Computer Technology market report from Business Monitor International: "Hungary Information Technology Report Q4 2015"

[USPRwire, Mon Aug 31 2015] Forint depreciation against the US dollar in 2015 will be a drag on Hungarian IT market growth, with our Hungary Country Risk team's more bearish forint view in Q4 reflected in a downgrade to the IT market growth forecast in US dollar terms. The relatively weak outlook also extends over the medium term, with t he Hungarian economy expected to remain regional underperformer, extending the trend of recent years . However, IT market spending growth should strengthen as the economic environment improves, particularly in the latter years of our forecast . This will enable vendors to tap into the potential presented by relatively low penetration rates, combined with declining device prices at the global level - as well as strong cloud computing demand growth as solution supply and end-user awareness levels increase over the medium term .

Headline Expenditure Projections

Full Report Details at

Computer Hardware Sales: HUF215.4bn in 2014 to HUF217.7bn in 2015, growth of 1.1% in local currency terms. Although growth in forint terms forecast, depreciation means this translates to a contraction of nearly 17% in US dollar terms - as well as a contraction in desktop, notebook and tablet shipments.

Software Sales: HUF105.1bn in 2014 to HUF112.4bn in 2015, an increase of 6.9% in local currency terms. Enterprise application demand will continue to increase, while other areas such as cyber security software spending will be a smaller but faster growth market sub-segment.

IT Services Sales: HUF194.8bn in 2014 to HUF207.5bn in 2015, an increase of 6.5% in local currency terms. The services market is developing as Hungary becomes a more important outsourcing location, with momentum increasing towards Hungary becoming an important software development outsourcing location in Central and Eastern Europe.

The Hungary Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Hungary Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Hungary.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for Hungary to test other views - a key input for successful budgetary and strategic business planning in the Hungarian IT market.
* Target business opportunities and risks in Hungary's IT sector

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