New Report Available: Customer Analytics Market - Global Forecasts and Analysis (2014 - 2019)

Recently published research from Markets and Markets, "Customer Analytics Market - Global Forecasts and Analysis (2014 - 2019)", is now available at Fast Market Research

[USPRwire, Wed Jan 14 2015] Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)

In customer analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as customer acquisition, retention, loyalty management, behavioral analysis, predictive analysis, pattern analysis, customer segmentation, and various others. The customer analytics is the process of integrating multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions reflect the online buyer's response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the customer analytics are the customer's behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Full Report Details at

Most of the small and medium businesses (SMBs) as well as large enterprises are focusing on gaining strong insights out of the unstructured customer data for attaining enhanced marketing effectiveness by making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence assist retailers in providing enhanced customer experience. The customer analytics solutions also help the digital retailers in ad campaign management, customer segmentation and loyalty management.

The customer analytics market research report consists of the future market trends of customer analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of customer analytics. The report is segmented into customer analytics solutions, services, deployment types, organization size, verticals, and market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

The report is expected to help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.

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