New Market Study Published: Argentina Information Technology Report Q1 2014

New Computer Technology market report from Business Monitor International: "Argentina Information Technology Report Q1 2014"

[USPRwire, Tue Jan 14 2014] The Argentine economic environment casts a shadow over the IT market, with depreciation of the peso and import restrictions affecting PC sales in 2012 and H113. Both imported PCs and nationally manufactured were affected, with the latter impacted by weak consumer confidence and a reliance on imported components. However, this does not seem to be putting off potential investors in the sector, as companies seem willing to overlook the economic situation in favour of the sector's substantial potential. The scope for large increases in PC penetration, second device ownership, enterprise software penetration and cloud computing are examples of sectors that have growth opportunities.

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E-commerce company Mercado Libre and software development companies Epidata and Quadion have stated that the large Argentine IT market maintains its lustre despite the economic challenges. Providing these short-term economic challenges can be navigated, we believe the Argentine market will grow rapidly, with rising PC penetration, including new form factors such as tablets and hybrids, and increased enterprise spending as confidence improves. The market will also benefit from deferred purchases/investment. Headline Expenditure Projections

Computer Hardware Sales: ARS12.1bn in 2012 to ARS14.5bn in 2013, +19.8% in local currency (but down 5.2% in US dollar terms). Forecast revised downwards due to macroeconomic factors, including domestic inflation and currency depreciation, as well as local reports of a decrease in PC unit sales.

Software Sales: ARS2.8bn in 2012 to ARS3.5bn in 2013, +23.9% in local currency terms (down 2% in US dollar terms). Small- and medium-sized enterprise (SME) demand for software and strong potential in enterprise resource planning (ERP) applications should maintain growth despite macroeconomic challenges.

IT Services Sales: ARS8.7bn in 2012 to ARS10.9bn in 2013, +26.4% in local currency terms (unchanged in US dollar terms). IT services revenue is forecast to be the outperforming segment in the market, with drivers including growth of the outsourcing industry and cloud computing demand from the SME segment.

Risks/Rewards Rating: Argentina's score of 56.8 out of 100.0 in BMI's Risk/Reward Ratings, places it sixth in the Americas region. Argentina's low Country Risk score influenced its ranking, while import restrictions also lowered the Industry Risks score, with both below the regional average.

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