New Market Research Report: Global Customer Relationship Management (CRM) Market 2014-2018

Recently published research from TechNavio, "Global Customer Relationship Management (CRM) Market 2014-2018", is now available at Fast Market Research

[USPRwire, Mon Jul 14 2014] Customer relationship management is a combination of organisational strategy, information systems and technology that is focused on providing better customer service. CRM is defined as a management philosophy that aims to create, develop and enhance customer relationships, so as to maximise customer value, corporate profitability and thus shareholders' value. A category of enterprise software, CRM covers a broad set of software applications that helps businesses manage customer data and customer interaction, automate sales, marketing and customer support functions and manage employee, vendor and partner relationships. CRM enables businesses to gain actionable insights with a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline operations and personalise customer service based on the customer's history and prior interactions.

Full Report Details at

TechNavio's analysts forecast the Global CRM market will grow at a CAGR of 15.5 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global CRM market for the period 2013-2018. To calculate the market size, the report considers revenue generated from sales of CRM software. The revenue considered encompasses the following:

* Service and support
* Sales
* Marketing and
* E-commerce.

It also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global CRM market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

Key Regions

* North America
* Europe
* Latin America

Key Vendors

* IBM Corp.
* Oracle Corp.
* Microsoft Corp.
* Inc.

Other Prominent Vendors

* Amdocs Ltd
* Aplicor Inc.
* Aptean
* Acidaes Solutions Pvt. Ltd
* FrontRange Solutions Inc.
* Infor Solutions
* PK4 Software Technologies Pvt. Ltd
* Maximizer Software Inc.
* NetSuite Inc.
* Nuance Communications Inc.
* Sage Business Solutions
* Soffront Software Inc.
* SugarCRM
* Talisma Corporation Pvt. Ltd
* Tour de force CRM Software
* Zoho Corp.

Key Market Driver

* Phased Approach to CRM Implementation.
* For a full, detailed list, view our report

Key Market Challenge

* Absence of ROI Measurement System.
* For a full, detailed list, view our report

Key Market Trend

* Increasing Adoption by SMBs.
* For a full, detailed list, view our report

Key Questions Answered in this Report

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