New Market Research Report: Computers and Peripherals in Italy

New Computer Technology market report from Euromonitor International: "Computers and Peripherals in Italy"

[USPRwire, Thu Dec 18 2014] The persistent economic downturn and the on-going low consumer confidence led computers and peripherals to register a negative performance in 2014. Italians face one of the hardest economic situations in the country’s modern history and consumers drastically reduced their consumption of computers and peripherals in 2013 and 2014.

Competitive Landscape

Apple Computer SpA led computers and peripherals in 2013 with a 25% volume share, thanks to its strong position within desktops, laptops, and tablets. Apple is also the company which saw the biggest increase in volume sales, having a share of only 18% in 2012. Apple’s products’ unit prices are higher than the average ones, as consumers are ready to pay extra for such items, which are even considered fashionable. Apple benefits from its strong brand awareness and consumers’ perception of the company being a high quality products manufacturer. Hewlett-Packard and Acer ranked second and third respectively, each with a volume share of 14%. These players can both benefit from wide retailing availability, a good price-quality ratio and an expansive product range.

Full Report Details at

Industry Prospects

Computers and peripherals is set to see a volume CAGR of 3% in the forecast period, thanks to the increasing demand for tablets, the new product launches and technological innovation patterns. Constant value CAGR sales are expected to remain substantially flat, as unit price is expected to marginally decrease during the forecast period to push sales with promotions and discounts in such a recessive period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Italy?
* What are the major brands in Italy?
* How did netbooks fare vs. traditional laptops?

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- Computers and Peripherals in France

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