Just Published: "Computers and Peripherals in Hong Kong, China"
New Computer Technology market report from Euromonitor International: "Computers and Peripherals in Hong Kong, China"
[USPRwire, Wed Jan 21 2015] Hong Kong’s computer and peripherals market grew 4% in retail volume terms in 2014. Tablets remained the sole driver as other products such as desktops, laptops and printers continued to see negative growth. Consumers are showing interest in tablets with and without a detachable keyboard, such as the Acer Aspire P3 and Lenovo ThinkPad Helix.
Competitive Landscape
Apple Inc maintained its leadership of the computers and peripherals category for the third consecutive year in 2013 with a 31% volume share in Hong Kong. This success was attributed to a strong consumer base built since 2011 when the iPad entered the market. In addition, Apple has consistently produced new improved laptops, tablets, desktops and netbooks on a yearly basis to improve the user experience and ensure new experiences are being delivered, retaining customer loyalty. However, it faces tough competition with Samsung Corporation, which saw the fastest growth over 2012-2013 and gained five percentage points in share.
The computers and peripherals category is expected to grow in retail volume sales in coming years with a CAGR of 3% over the forecast period, driven solely by tablets’ volume sales. Tablets remained the most popular product over the forecast period. Tablets are in the developmental stage of their product lifecycle compared with other products which are saturated and demand has demonstrated consolidation. Tablets will continue to grow in both the consumer and business environments as their penetration increases further. Consumers will see the entry of more affordable mid-range tablets of various sizes and weights. Business volume sales of tablets will grow over the forecast period as more businesses value the benefits of tablets such as improved productivity, higher employee satisfaction and stronger customer loyalty, especially in financial and business categories.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Computers and Peripherals industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Computers and Peripherals in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
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