In-Store Theater Packaging Market Detailed Analytical Overview by 2027


In-Store Theater Packaging Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment; 2017 – 2027


[USPRwire, Tue Nov 06 2018] In-store Theater is referred to as a high impact point of purchase (POP) display that is bound to create a unique brand experience to attract consumer attention. Generally, In-Store theater packaging is used at marketing events and in retail environments to meet individual marketing objectives. In-Store theater packaging uses both structural as well as graphic designs to maximize the brand impact. They are made from corrugated cardboard and are light weighted, yet have the structural integrity to carry weight. Moreover, additional features such as LCD screens, sound systems, and moving parts can also be incorporated to enhance the brand visibility. The global in-store theater packaging market is anticipated to grow over the forecast period as it provides the store owners with an extra merchandising space and is compact and easy to maintain.   

In-Store Theater Packaging: Market Dynamics

In-store theater packaging offers convenience to both the consumers as well as the store managers. Moreover, the In-Store theater packaging enhances the brand visibility of the product by making it eye catching to the customers which ultimately leads to increase in sales. These factors collectively act as a driver for the global in-store theater packaging market. On the other side, In-store theater packaging is priced higher as compared to other conventional forms of packaging due to which manufacturers are reluctant to incorporate the packaging type for their products. Alternative packaging options also pose a challenge to the growth of the global in-store theater packaging market. The rise of the e-commerce industry has also led to less demand for the in-store theater packaging. Use of additional features such as LCD screens and sound systems is a key trend prevailing in the global in-store theater packaging market. In-Store Theater Packaging: Market Segmentation

The global In-Store theater packaging market is segmented on the basis of material type, end use, and geography. On the basis of material type, the global in-store theater packaging market is segmented into paperboard and Kraft paper. On the basis of end use, the global in-store theater packaging market is segmented into retail & consumer segment, Institutional, and Industrial end use segment. The retail & consumer segment is further sub segmented into grocery products, food & beverage, and clothing & apparel. The institutional end use segment is further sub segmented into hospitals and healthcare facilities.

In-Store Theater Packaging Market: Regional Outlook

On the basis of geography, the global in-store theater packaging market is segmented into North America, Latin America, Asia Pacific, Middle East & Africa, and Europe. North America market is currently leading the global in-store theater packaging market as the region represents a vital opportunity for both the manufacturers as well as retailers. The high presence of supermarkets is also expected to drive the market in the North America region. The in-store theater packaging market in Europe is expected to witness steady growth over the forecast period due to growing middle class. The retailers and manufacturers are competing to create product and services to suffice the demand of these new consumers. Asia Pacific region is also anticipated to witness steady growth over the forecast period due to increasing demand from the retail & consumer segment. Latin America is projected to represent sluggish growth over the forecast period due to decelerated growth of the economy.

In-Store Theater Packaging Market: Key players

The global in-store theater packaging market is marked by a large number of local and regional players. However, some of the key players operating in the global in-store theater packaging market are Smurfit Kappa Group, Cepac Limited, and Interprint.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, type of product and applications.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

Report Highlights : Detailed overview of parent market,Changing market dynamics in the industry,In-depth market segmentation,Historical, current and projected market size in terms of volume and value,Recent industry trends and developments,Competitive landscape,Strategies of key players and products offered,Potential and niche segments, geographical regions exhibiting promising growth,A neutral perspective on market performance,Must-have information for market players to sustain and enhance their market footprint.

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